- What does this [[product]] or [[service]] give [[people]]?
- How else can [[people]] [[learn]] to turn [[loss]] into [[growth]]?
- Lagging [[signs]] are easy enough, what are [[leading]] signs of something?
- [[Who]] is this for? What will we get by giving them a [[way]] to get what they [[want]]? How will what we’re doing [[give]] them a way to get what they want?