- What gives them [[energy]]? What are they better at than other people? Does [[life]] from Earth [[need]] what they do?
- [[OODA]] to [[McKeown]] Essentialism:
  collapsed:: true
	- Observe::[[Explore]]
	- Orient::Pick
	- Decide::Eliminate [[choice]]
	- Act::[[Exploit]]
- A clear [[purpose]] will make it [[easy]] for [[people]] to answer the [[question]]: how will we know when we've done our [[job]]?
- What is the [[cost]]?
- When dealing with someone who is higher in a [[hierarchy]], [[ask]] them what they [[want]] you to give up on to make a new thing the most important thing.