- It's [[hard]] for [[people]] to [[copy]] something if they don't see it. To make it easy to copy, make it easy to [[see]].
  collapsed:: true
	- [[Social]] [[influence]] is stronger when people can see others do the thing often.
		- What can people do that will let them [[show]] off your [[product]] or [[service]] for others to [[see]]?
- A secret to [[persuasion]] is that you can't actually persuade anyone, you have to mine their [[mind]] for where they already have a [[position]] that [[fits]] yours and [[start]] there.