# The origin of many of our most elaborate models of corporatism, advertising, and how these things… The situationists would say that we can only ever win temporarily: the spectacle sees those things that subvert it, consumes them, and… * * * The origin of many of our most elaborate models of corporatism, advertising, and how these things infiltrate culture is — ironically enough — also the proximate origin of the very practices that theme parks embody: the situationist movement in Paris. They were equally concerned with modeling advertising and its subversion and with imagining a future urbanism where a post-scarcity city would see its primary goal as providing citizens with interesting and entertaining experiences. The situationists would say that we can only ever win temporarily: the spectacle sees those things that subvert it, consumes them, and allows the defanged and sanitized symbols of that very subversion to become a part of itself. Just as punk was stripped of its ethos, just as Apple took an anti- consumerist minimalism and turned it into a reason to buy more things, Disney and its cohorts will find anything that opposes them and wear its skin. Nevertheless, we can continue to subvert. The situationists were marxists — they believed that capitalism would collapse under its own weight, and (presaging accelerationism) believed that constant subversion would quicken the fall of the spectacle by bloating it. By [John Ohno](https://medium.com/@enkiv2) on [September 15, 2015](https://medium.com/p/393e461e5996). [Canonical link](https://medium.com/@enkiv2/the-origin-of-many-of-our-most- elaborate-models-of-corporatism-advertising-and-how-these-things-393e461e5996) Exported from [Medium](https://medium.com) on September 18, 2020.