# Considering that the root cause is the essential incompatibility between
optimizing for truth and…

* * *

Considering that the root cause is the essential incompatibility between
optimizing for truth and optimizing for commercial success, I don’t see fake
news ever going away or being seriously addressed. People will continue to pay
for spurious information that matches their biases, and people will continue
to generate spurious information that matches the biases of people willing to
pay for it, for as long as money continues to exist.

By [John Ohno](https://medium.com/@enkiv2) on [November 28,
2016](https://medium.com/p/6c473666428b).

[Canonical link](https://medium.com/@enkiv2/considering-that-the-root-cause-
is-the-essential-incompatibility-between-optimizing-for-truth-
and-6c473666428b)

Exported from [Medium](https://medium.com) on September 18, 2020.