The guys over at Raincity Studios are "hanging out" in our virtual project space, where we talk about all sorts of interesting things. They asked us what the "label" is for what we all do.

Darren asked this a while back as well.

Bryan and Steph thought everyone knew about personal publishing, online collaboration, and tracking conversations in the two-way web. By a happy accident, they’re now helping people explore and use all these tools.

But time and again, we’re forced to sprinkle magic blogging dust on the concept of building accessible, community-enabled websites that help people to connect and communicate. I guess it’s just easier to say blogging.

Om Malik gets it: "I am a reporter who uses “easy publish